Others maintain that Liv may one day be poised to knock Barbie from her perch. “If I were Barbie, I would be really concerned,” said Lutz Muller of the Klosters Trading Corporation, a toy and video game market research company. “Liv is an excellently constructed doll with much better functionality than most of her competitors.”Also, and this seems important, these new dolls are not really about celebrating consumption or the lifestyles of the rich and famous.
“Bratz celebrated materialism; we don’t,” said Ben Varadi, the creative director of Spin Master, the Toronto company that makes the plastic Liv dolls, positioned as the anti-Bratz, decked out in denim jackets and tooling around on tiny motor scooters. Moxie Girlz, too, made by MGA, have turned their backs on gas-guzzling Escalades in favor of a fuel-efficient compact.Losing the Limo - New Fashion Dolls - NYTimes.com. What! Motor scooters and fuel-efficient cars are clearly unAmerican and unBarbie. What kind of pro-capitalist propaganda can these dolls be if they don't teach young girls to aspire to the limos, gas-guzzling SUVs and super huge mansions of Barbie and the Bratz dolls? What's next? Vegetarianism and a Ken-type doll that looks suspiciously like Al Gore? I think the connection between Barbie and the fall of the Soviet Empire is clear. Barbie's celebration of a completely material lifestyle stood in sharp contrast to the grim and drab world of the Soviet bloc. Barbie was the American dream of endless consumption with no consequences through plastic (including plastic money- she was, after all, sculpted of poly-vinyl chloride- the same year that credit cards of the same material were born). But now that Barbie is falling to a bunch of dolls who represent less consumption and more play, well, the writing is on the wall. Barbie's collapse will signal the collapse of the American Empire just like her arrival in the East signaled the collapse of the Soviet Empire.